What is the difference between a CRM, CPQ and ERP?

CRM, CPQ, and ERP are all enterprise software solutions that can help businesses improve their operations. However, they each have different focuses and capabilities.

  • CRM (Customer Relationship Management) is a software solution that helps businesses manage their interactions with customers. It can track customer data, such as contact information, purchase history, and support tickets. CRM can also be used to automate tasks, such as sending marketing emails or creating quotes.
  • CPQ (Configure, Price, Quote) is a software solution that helps businesses create and manage quotes for products and services. It can help businesses to automate the quoting process, ensure that quotes are accurate, and track the status of quotes.
  • ERP (Enterprise Resource Planning) is a software solution that helps businesses integrate their core business processes, such as accounting, manufacturing, and sales. It can help businesses to streamline their operations, improve efficiency, and make better decisions.

Here is a table that summarises the key differences between CRM, CPQ, and ERP:

Brandengine is a powerful cloud-based business management system that includes modules for these areas. It can help businesses in the promotional products industry in Australia and New Zealand to improve their customer relationships, create and manage quotes, and track orders and jobs. It also integrates with cloud-based accounting packages, which can help businesses to streamline their financial processes.

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Brandengine is only for Promotional Product Distributors of Promotional Products in Australia and New Zealand. A demo will not be available if you are not a business to business promotional product distributor.